The Pro Plan Veterinary Support Mission
We’ve dedicated over $2 million to organizations addressing the biggest obstacles veterinarians face, helping you focus on what you do best… caring for pets.
Working for Vets
Your impact on pets and families is infinite, and our goal is to make a difference in the difference you make. From supporting your calling to care to breakthrough products, we’re proud to be working for you.
Helping Pets Like Rihanna
Rihanna came to me as a transfer for some fluid in her chest that was around her lungs. She needed a CT scan and open chest surgery. Rihanna's owner wanted to do absolutely everything she could, but it was really going to be a stretch. That's where the grant comes in. It was wonderful to see her fully recovered, ready to go out and live her fullest life… I mean, that's everything. That's why we do this.
DR. STACY MEOLA | DVM, MS, DACVECC
Wheat Ridge Animal Hospital
Our Partners in Removing Barriers to Care
Helping You Care for Pets
The Pro Plan Veterinary Support Mission has dedicated $2 million to the AVMF REACH Program™ to offset your costs for time and services when helping pets in need.
Have you recently helped a patient when the client couldn’t pay for services? Simply fill out a short form to apply for reimbursement of services through AVMF REACH.
Supporting Paisley Paws
Life-Saving, Life-Enhancing Fund
This fund aims to reduce hardship euthanasia and help pet owners facing financial difficulties by providing financial support directly to partnering clinics.
Betterment of Mental Health Fund
The veterinary profession faces a severe mental health crisis, exacerbated by financial strain, poor work-life balance, and high emotional demands. Paisley Paws is dedicated to addressing these critical issues through targeted support, financial assistance and more.
Creating a Brighter Future
We’re also working to support the future of the veterinary profession. This includes sponsoring the Purina Mental Health Services Suite in Utah State University’s new Veterinary Medical Education Building, which ensures access to private spaces where Veterinary Medicine students can seek assistance and speak with professional counselors to promote mental well-being.
Pro Plan Veterinary Support Mission, Offering Financial Assistance to Vet Clinics
Pro Plan Veterinary Diets has dedicated $1 million to help you care for pets with financial needs.
Supporting Your Calling to Care
There are a million reasons you love what you do… and we want to help. That’s why we established the Pro Plan Vet Support Mission.
Partnering with the AVMF REACH Program™
The Pro Plan Veterinary Support Mission has donated $1 million to the AVMF REACH Program™ to offset your costs for time and services when helping pets in need.
Applying is Easy
Have you recently helped a patient when the client couldn’t pay for services? Simply fill out a short form to apply for reimbursement of services through AVMF REACH. Click the button below and look for the “how to apply” tab.
Helping Pets Like Bruno
“Bruno [swallowed] a tennis ball… Even though we knew they had no money left, we went ahead with surgery, because otherwise Bruno would die…Bruno had a gastrotomy and enterotomy, and is recovering well!” - Jameson Humane Mobile Vet Unit